Liverpool is set to announce a deal of over £60 million in January, giving them an advantage over Arsenal’s agreement…

Liverpool is anticipated to finalize a deal exceeding £60 million in January, surpassing Arsenal’s agreement.

It is anticipated that Liverpool will announce a deal worth over £60 million in January, outpacing Arsenal’s arrangement.

The club is preparing to transition to Adidas for the upcoming season.

Reports indicate that Liverpool may unveil their new kit partnership as soon as January.

The Reds are expected to shift from their current supplier, Nike, which they have been with since 2020, to the German sportswear giant Adidas.

Notable clubs such as Real Madrid, Manchester United, Arsenal, and Bayern Munich also have their kits produced by Adidas.

The transition is set to occur at the conclusion of the season when Liverpool’s five-year contract with Nike comes to an end.

The new deal is projected to yield over £60 million annually for the club, including performance-related bonuses, making it more financially advantageous than Arsenal’s agreement.

Finance journalist Alex Miller shared on the social media platform Bluesky: “Reliable sources indicate that #LFC is likely to announce the new kit deal in January… it is widely anticipated to be with #adidas.

“The new #adidas contract could be worth upwards of £60 million per year to #LFC, factoring in bonuses from shirt sales and performance metrics (trophies, league standings, Champions League, etc.).

In contrast, #Arsenal’s deal with #adidas is valued at around £50 million annually…”

This marks Liverpool’s return to Adidas for the first time since 2012.

At that time, Adidas CEO Herbert Hainer stated that the club was not delivering sufficient value due to their on-field performance, leading to a partnership with US-based Warrior.

Hainer remarked to Bloomberg (via Sports Pro Media): “The disparity between their on-field performance and the expected value was not aligned.

We decided to step back. It all hinges on success, effort, popularity, TV exposure, and merchandising revenue.

“Everything must be balanced between what is offered and what is received. We believed that Liverpool’s demands did not match their output.”